ARANYA
PROJECT OVERVIEW
The product: A mobile app and a responsive website for a social cause. This app will act as a platform where the environmentalists can connect with people who willing to volunteer for various environment related activities.
Project duration: May 2024 – June 2024
The problem: There are many environmentalists who arrange events like tree plantation drives, rain water harvesting activities, forest conservation activities and farming related activities. These environmentalists find it very difficult to search for volunteers. On the other hand, there are many nature lovers who are busy working professionals but want to contribute to these social causes in their free time. Their main concern is that they do not get timely information about these activities as they have no connect with these environmentalists.
The goal
Create a mobile app and a responsive website using “Mobile First” approach, that will serve as a platform for all nature lovers to come together.
My role: Lead ux designer
Responsibilities: Monitor the entire project from start to end including user research, creating wireframes, lo-fi prototypes, mockups and hi-fi prototypes.
UNDERSTANDING THE USER
User research 1
In this research we interviewed environmentalists who organize various nature conserving events regularly. Most of them expressed their concern about finding enough number of volunteers. Most volunteers are working professionals and they can participate in these events only in their free time. The users agreed that it will be great help if there is a platform where all volunteers can stay connected with us and can find information about various activities regularly.
User research 1 pain points
1
Pain point
Users are struggling to share information on time with people interested in volunteering about the upcoming events.
2
Pain point
Users loose touch with some volunteers because of long time gaps in between the events and lack of regular communication.
3
Pain point
Users are struggling to find sufficient number of volunteers. As a result, work load on current volunteers increases making them reluctant to participate next time.
User research 2
In this research we interviewed people who are willing to participate in nature conserving drives as volunteers. These users include nature lovers, in the age group of 18 to 65 years, all genders. Most of them are busy working professionals and have time and place limitation.
User research 2 pain points
1
Pain point
Users are struggling to get timely information about the upcoming events. As a result, they miss many activities they would otherwise volunteer for.
2
Pain point
Users are too busy to keep track of upcoming activities. Also, they do not get all the details about the events so they can prepare in advance.
3
Pain point
Users sometimes doubt the credibility of organizations or individuals who organize these drives and want to have detailed information about them.
Personas
Problem statement: Sonali is an environmentalist, who wants to communicate and spread a word about her environmental activities and recruit sufficient number of volunteers which will lead to success of these events.
Problem statement: Deep is a busy working professional, who wants to volunteer for environmental activities and wants to get regular communication about such activities with detailed information ensuring credibility and authenticity of it.
STARTING THE DESIGN
User flow 1: For organizers
User task: to post an event on Aranya app
User flow 2: For volunteers
User task: to register for volunteering for an events posted by organizers
Paper wireframes
Goal for volunteers: Check details and register for various events for volunteering work.
Goal for organizers: Post upcoming events with all details to attract volunteers.
Low fidelity prototype
REFINING THE DESIGN
Mockups:
Mobile site mockups:
Desktop site mockups:
Hi fidelity prototype
FINAL DESIGN
Mobile app
Mobile site
Tablet site
Desktop site
GOING FORWARD
Next steps
- Add notification option to notify volunteers about upcoming events.
- Add direct messaging option where organizers can send information via messages or email if volunteers opt for it.
- Provide an option to add social media icons for environmentalist which will make it easier to connect with volunteers on social platforms as well.
- Add “favorite/shortlist” option later, so in case of too many available activities, volunteers can shortlist a few.
